Protect your company’s identity by registering a .au domain

May 27, 2022 | Ian Ward

On 24 March 2022, the Australian Domain Administration (auDA) released a new .au namespace for Australians so they can now register a shorter and more memorable .au domain name. For example, your domain could now be yourcompany.au instead of yourcompany.com.au.

Previously, there were only six open namespaces available to Australians including .com.au, .org.au and .net.au. In addition, each name space had a specific purpose and rules as to who could register them and what name they could register.

The new top level .au namespace has less restrictive eligibility requirements and is available to individuals, businesses, and organisations if they have an Australian presence, such as holding Australian citizenship, residency or is an organisation registered in Australia.

Until 24 September 2022, if you currently own an existing Australian domain name, you will be given priority to apply for the corresponding .au domain name. Once the priority allocation period expires, all .au domains will be available on a first come, first served basis.

Why register a .au domain

Aside from having a shorter name for your customers to remember, a .au domain indicates you are an Australian site. With 9 out of 10 Australians preferring to buy from Australian businesses, customers will know immediately that they are dealing with an established Australian business which provides a greater level of trust.

As a business owner, your website, and its content forms part of your intellectual property, so it makes sense to protect it. With eligibility requirements for the .au domain being less strict than .com.au, someone else could purchase yourcompany.au and start trading from it. Whether the person who registered yourcompany.au is trading in the same space as you or not, your customers could become confused if they accidentally go to the .au domain owned by someone else. For this reason alone, we strongly recommend registering your .au as soon as possible.

Where should you register your .au domain?

The cost of registering your .au domain name can vary between providers, however a good start is to look at your current provider as it will be convenient if both your domains are held in the one account.

The average price for registering in the .au and therefore protecting your .com.au identity is less than $50 per year.

If you’d like to learn more about registering your .au domain name, please contact us.

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Meet our Team

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Ian Ward

CyberPro Founder & CEO

With 40+ years of experience in IT, there isn’t much Ian can’t advise you on. Since the advent of the internet, he’s been keeping businesses like yours ahead of the technology curve and cybercriminals. His #1 passion is and has always been providing outstanding customer service.

Trevor O’Shea

Senior Network Engineer | 8 Years

Adding another 40+ years’ IT experience to our team, Trevor has designed and worked in large Enterprise networks. He’s our Server and Infrastructure guy, helping us build robust cyber secure servers and networks. He’s responsible for designing and maintaining servers, networks, firewalls, and security devices.  Trevor has been with CyberPro 8 Years

Karena Powis

Accounts & Administration | 11 Years

Karena has an accounting degree and 10 years experience working with CyberPro. The team relies on her for the smooth running of all aspects of administration and accounts. Karena is a whizz in internal accounting systems and the person you’ll chat to about your account.  Karena has been with CyberPro 11 Years.

Matt Jones

Senior Engineer | 6 Years

Matt brings 15+ years of IT experience in Internet service providers, web hosting, and data warehousing. He’s our go-to for web security and Microsoft Office 365 advanced management. Beyond his expertise in web and email cyber security, he also assists clients with cyber security accreditation.  Matt has been with CyberPro 6 Years

Jenny Sinkinson

Co-ordinator & Administration | 6 Years

After 3 years with CyberPro, there’s not much Jenny doesn’t do. Her responsibilities cover coordinating the help desk, client liaison, logistics, ordering, license renewals, quotations, contract administration. Jenny is our ISO9001 quality champion, and been with CyberPro for 6 Years

Michael Visser

Senior Engineer | 6 Years

With over 30 years of experience in IT, including huge rollouts of technology in the armed forces and large Enterprises, Michael’s our automation and templated system builds whizz. He supports the remote management systems that let us upgrade hundreds of systems at the press of a button.  Michael has been with CyberPro for 6 Years.

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